BUSINESS MODEL CANVAS: ENTERPRISE RISK MANAGEMENT ONLINE APPLICATION INNOVATION

Abstract

Risk management is one of the important elements in running a business because the development of the business world and the increasing complexity of company activities result in an increase in the level of risk faced by the company. innovation to answer the constraints in handling business risks. ERM Online application is an innovative online Enterprise Risk Management (ERM) application that offers solutions for companies or entrepreneurs in terms of efficient risk management. This application can be used in real time, can be accessed easily, and facilitates decision making so that it is more effective and provides risk list services by paying attention to priorities that can be accessed via gadgets. The purpose of this study is a mapping of business model development planning using Business Model Canvas (BMC) and analyzing alternative business development strategies. The analytical tools used are Business Model Canvas (BMC) and SWOT analysis. Based on the research, several strategies that need to be developed are in the key partners element, namely marketing and insurance organizations, key activities, namely research and development, key resources, namely risk management human resources, value preposition, namely for the management of well-documented risk management, customer relationships, namely communication via whatsapp and social media, channels, namely social media and customer testimonials that have used ERM, and in customer segments, namely manufacturing companies, banks, telecommunications companies, state-owned companies, and retail companies.