EVALUATION OF INNOVATIVE PRINCIPLES OF POST-WAR TOURISM DEVELOPMENT IN TERRITORIAL COMMUNITIES OF SOUTHERN UKRAINE

Abstract

The article examines the problems of innovative development of tourism at the level of territorial communities in the modern realities of Ukrainian decentralization and promising post-war reconstruction. The tourism potential of three territorial communities of Southern Ukraine was analyzed using the adapted Community Capitals Framework methodology in order to index three main types of capital, which are essential for the formation of innovative tourism products: infrastructural, cultural, and natural. Two of the communities studied remain temporarily occupied pending the completion of the study, which was initiated before full-scale war in 2022. An assessment and methods of solving the main problems or obstacles for the development of innovative tourism activities in territorial communities in the post-war period are provided. A new approach to determining the most innovative type of tourism for a particular community is proposed, which should be developed in the context of achieving the goals of sustainable development and within the framework of the formation of sustainable tourist flows and self-governing tourist destinations. Communities are recommended to develop certain types of capital within the framework of post-war reconstruction.