Value creation in interdependent digital and analogue markets

IF 0.6 Q4 BUSINESS Journal of Media Business Studies Pub Date : 2024-01-05 DOI:10.1080/16522354.2023.2300195
Mathilde Sanders, Vareska van de Vrande
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Abstract

This study investigates how the value propositions in interdependent digital and analogue markets differ from each other. For this purpose, we conducted a content analysis and comparative case-stud...
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在相互依存的数字和模拟市场中创造价值
本研究探讨了相互依存的数字市场和模拟市场的价值主张有何不同。为此,我们进行了内容分析和比较案例研究。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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CiteScore
4.00
自引率
7.70%
发文量
10
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