{"title":"Impact of corporate purpose and product attractiveness on job satisfaction and turnover: Evidence from Japanese industries","authors":"Takumi Kato, Masaki Koizumi","doi":"10.1080/13527266.2023.2297354","DOIUrl":null,"url":null,"abstract":"While some individuals prefer to work for empathic companies, others may be attracted to those with appealing products or services. This study compares the effects of company purpose and products o...","PeriodicalId":35919,"journal":{"name":"Journal of Marketing Communications","volume":"4 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2024-01-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Marketing Communications","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/13527266.2023.2297354","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"Business, Management and Accounting","Score":null,"Total":0}
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Abstract
While some individuals prefer to work for empathic companies, others may be attracted to those with appealing products or services. This study compares the effects of company purpose and products o...
期刊介绍：
The Journal of Marketing Communications is a double-blind peer-reviewed journal devoted to publishing research papers and information concerning all aspects of marketing and corporate communication, branding both corporate and product-related, and promotion management. It is a channel for discussing issues such customer relationship management, integrated marketing communication, together with behavioural foundations of marketing communications and promotion management. The Journal will also consider papers in internal marketing and in the corporate communications domain.
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