{"title":"Netflix: Disrupting the entertainment market with digital technologies, time and again","authors":"S. Juteau","doi":"10.1177/20438869231226394","DOIUrl":null,"url":null,"abstract":"This case study focuses on Netflix’s technological journey, emphasizing its role as a startup that revolutionized a sector through tech-savvy approaches. Until 2023, Netflix continues to innovate. This exploration delves into how Netflix has evolved as a platform organization, leveraging advanced technologies to enhance user experience and business models. The case discusses Netflix’s use of cloud computing and proposes elaboration on artificial intelligence and blockchain technologies. This case will be particularly useful for graduate and post-graduate students or MBA students in courses on digital technologies and business perspectives.","PeriodicalId":37921,"journal":{"name":"Journal of Information Technology Teaching Cases","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2024-01-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Information Technology Teaching Cases","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1177/20438869231226394","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"Social Sciences","Score":null,"Total":0}
引用次数: 0
Abstract
This case study focuses on Netflix’s technological journey, emphasizing its role as a startup that revolutionized a sector through tech-savvy approaches. Until 2023, Netflix continues to innovate. This exploration delves into how Netflix has evolved as a platform organization, leveraging advanced technologies to enhance user experience and business models. The case discusses Netflix’s use of cloud computing and proposes elaboration on artificial intelligence and blockchain technologies. This case will be particularly useful for graduate and post-graduate students or MBA students in courses on digital technologies and business perspectives.
期刊介绍：
The Journal of Information Technology Teaching Cases (JITTC) provides contemporary practical case materials for teaching topics in business and government about uses and effectiveness of technology, the organisation and management of information systems and the impacts and consequences of information technology. JITTC is designed to assist academics, scholars, and teachers in universities and other institutions of executive education, as well as instructors of organizational training courses. Case topics include but are not restricted to: alignment with the organization, innovative uses of technology, emerging technologies, the management of IT, including strategy, business models, change, infrastructure, organization, human resources, sourcing, system development and implementation, communications, technology developments, technology impacts and outcomes, technology futures, national policies and standards.
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