Anjali Sharma, K. R. Jayasimha, Himanshu Shekhar Srivastava
{"title":"Consumer’s Re-Participation in Online Flash Sale after Service Failure: A Moderated-Mediation Study","authors":"Anjali Sharma, K. R. Jayasimha, Himanshu Shekhar Srivastava","doi":"10.1080/08911762.2024.2303638","DOIUrl":null,"url":null,"abstract":"Online flash sales (OFS) have gained significant popularity in recent times. Interestingly, despite encountering service failures such as server errors, stockouts, and website crashes due to heavy ...","PeriodicalId":15832,"journal":{"name":"Journal of Global Marketing","volume":"16 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2024-01-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Global Marketing","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/08911762.2024.2303638","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"Business, Management and Accounting","Score":null,"Total":0}
引用次数: 0
Abstract
Online flash sales (OFS) have gained significant popularity in recent times. Interestingly, despite encountering service failures such as server errors, stockouts, and website crashes due to heavy ...
期刊介绍：
Stay current on cross-cultural marketing at both micro and macro levels! The Journal of Global Marketing is the top-notch journal packed with the latest global marketing planning and programming strategies, current information, and contemporary research findings on marketing challenges and opportunities that firms, industries, and public sector agencies encounter worldwide. The expert contributors to the journal include leading marketing and international business scholars, practitioners, and policymakers who provide up-to-date practical information vital for management and administrative professionals.
京公网安备 11010802042870号
京ICP备2023020795号-1
分享
求助内容：
应助结果提醒方式：
扫码关注我们
