PENGARUH BRANDING, PROMOSI DAN EDUKASI TERHADAP KEPUTUSAN BERWISATA DI IJEN GEOPARK KABUPATEN BONDOWOSO TERHADAP PERAN STAKEHOLDER SEBAGAI VARIABEL INTERVENING
Z. Arifin, H. Sulaksono, Tamriatin Hidayah, Zainul Hasan
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Abstract
This research examines the influence of branding, promotion and education on tourism decisions in the Ijen Geopark, Bondowoso Regency through the role of stakeholders as intervening variables. The respondents used in this research were 113 tourists who had visited Ijen Geopark in the Bondowoso area using descriptive quantitative research methods with a path analysis approach. Research reveals that promotion and education have a direct influence on travel decisions, as does the role of stakeholders. Branding and promotion influence travel decisions through the role of stakeholders, while the influence of education has an influence on travel decisions through the role of stakeholders. This finding has important implications in the development of Ijen Geopark, that in tourism development, the role of stakeholders has a very important role.
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