Peran desain web, kualitas informasi, layanan pengiriman dalam peningkatan kepuasan elektronik dan niat beli kembali produk Sociolla

Adinda Cahya Kamila, Aniek Maschudah Ilfitriah
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Abstract

The purpose of this research is to examine the role of Web Design, Information Quality, Delivery Service on Electronic Satisfaction and the influence of Electronic Satisfaction on Sociolla customers Repurchase Intentions. The population in this research are users of the Sociolla application or website throughout Indonesia. This research used a sampling technique in the form of purposive sampling with 159 respondens who had made at least two purchases via the Sociolla application or website as a samples. The data was analyzed using the SEM-PLS technique and processed using the SmartPLS 4 program. The reults obtained in this research show that Web Design, Information Quality, and Delivery Service as a whole have a significant positive effect on Electronic Satisfaction. In addition, Electronic Satisfaction has a significant positive effect on Repurchase Intention of customers using the Sociolla application or website.
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网页设计、信息质量和送货服务对提高 Sociolla 产品电子满意度和再购意向的作用
本研究旨在探讨网页设计、信息质量和交付服务对电子满意度的影响,以及电子满意度对 Sociolla 客户重购意愿的影响。本研究的对象是印度尼西亚全国的 Sociolla 应用程序或网站用户。本研究采用目的性抽样技术,以至少通过 Sociolla 应用程序或网站购买过两次商品的 159 名受访者为样本。数据使用 SEM-PLS 技术进行分析,并使用 SmartPLS 4 程序进行处理。研究结果表明,网页设计、信息质量和配送服务整体上对电子满意度有显著的积极影响。此外,电子满意度对使用 Sociolla 应用程序或网站的客户的再次购买意向也有显著的正向影响。
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