What is my privacy score? Measuring users’ privacy on social networking websites

IF 3.7 4区管理学 Q2 BUSINESS Electronic Commerce Research Pub Date : 2024-02-01 DOI:10.1007/s10660-023-09796-0

Amit Kumar Srivastava, Rajhans Mishra

引用次数: 0

Abstract

Social networking websites usage is becoming popular these days among individuals and organizations. Several organizations and researchers started investigating how social networking websites can be used as a potential tool to innovate and improve the sales of products. However, in the hustle of using social networking sites, the users knowingly or unknowingly expose their personal data to unintended users. The literature identifies the need for privacy scores of a social networking website so that the users can easily identify the level of disclosure of their personal information on the website. Quantifying privacy on social networking websites is a new and trending area of research. We propose a novel approach to calculate the privacy score of a user on a social networking website. The calculated privacy score of the user takes into account the user’s personal profile attributes and settings along with the network characteristics of the social network.

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我的隐私得分是多少？衡量用户在社交网站上的隐私情况

如今，社交网站的使用在个人和组织中越来越流行。一些组织和研究人员开始研究如何将社交网站用作创新和提高产品销量的潜在工具。然而，在匆忙使用社交网站的过程中，用户会有意无意地将自己的个人数据暴露给无意的用户。有文献指出，有必要对社交网站进行隐私评分，这样用户就能很容易地识别其个人信息在网站上的披露程度。量化社交网站上的隐私是一个新的研究领域，也是一个趋势。我们提出了一种计算用户在社交网站上隐私得分的新方法。计算出的用户隐私得分考虑了用户的个人档案属性和设置以及社交网络的网络特征。

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来源期刊

Electronic Commerce Research Multiple-

CiteScore

7.50

自引率

12.80%

发文量

期刊介绍： The Internet and the World Wide Web have brought a fundamental change in the way that individuals access data, information and services. Individuals have access to vast amounts of data, to experts and services that are not limited in time or space. This has forced business to change the way in which they conduct their commercial transactions with their end customers and with other businesses, resulting in the development of a global market through the Internet. The emergence of the Internet and electronic commerce raises many new research issues. The Electronic Commerce Research journal will serve as a forum for stimulating and disseminating research into all facets of electronic commerce - from research into core enabling technologies to work on assessing and understanding the implications of these technologies on societies, economies, businesses and individuals. The journal concentrates on theoretical as well as empirical research that leads to better understanding of electronic commerce and its implications. Topics covered by the journal include, but are not restricted to the following subjects as they relate to the Internet and electronic commerce: Dissemination of services through the Internet;Intelligent agents technologies and their impact;The global impact of electronic commerce;The economics of electronic commerce;Fraud reduction on the Internet;Mobile electronic commerce;Virtual electronic commerce systems;Application of computer and communication technologies to electronic commerce;Electronic market mechanisms and their impact;Auctioning over the Internet;Business models of Internet based companies;Service creation and provisioning;The job market created by the Internet and electronic commerce;Security, privacy, authorization and authentication of users and transactions on the Internet;Electronic data interc hange over the Internet;Electronic payment systems and electronic funds transfer;The impact of electronic commerce on organizational structures and processes;Supply chain management through the Internet;Marketing on the Internet;User adaptive advertisement;Standards in electronic commerce and their analysis;Metrics, measurement and prediction of user activity;On-line stock markets and financial trading;User devices for accessing the Internet and conducting electronic transactions;Efficient search techniques and engines on the WWW;Web based languages (e.g., HTML, XML, VRML, Java);Multimedia storage and distribution;Internet;Collaborative learning, gaming and work;Presentation page design techniques and tools;Virtual reality on the net and 3D visualization;Browsers and user interfaces;Web site management techniques and tools;Managing middleware to support electronic commerce;Web based education, and training;Electronic journals and publishing on the Internet;Legal issues, taxation and property rights;Modeling and design of networks to support Internet applications;Modeling, design and sizing of web site servers;Reliability of intensive on-line applications;Pervasive devices and pervasive computing in electronic commerce;Workflow for electronic commerce applications;Coordination technologies for electronic commerce;Personalization and mass customization technologies;Marketing and customer relationship management in electronic commerce;Service creation and provisioning. Audience: Academics and professionals involved in electronic commerce research and the application and use of the Internet. Managers, consultants, decision-makers and developers who value the use of electronic com merce research results. Special Issues: Electronic Commerce Research publishes from time to time a special issue of the devoted to a single subject area. If interested in serving as a guest editor for a special issue, please contact the Editor-in-Chief J. Christopher Westland at westland@uic.edu with a proposal for the special issue. Officially cited as: Electron Commer Res