New Service Concept and Investor Satisfaction of Aviation Firms in Rivers State

Jaja Happiness, Nwokah Gladson, Juliet Chukwu, Evelyn Nnenwo
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Abstract

The aim of this study was to ascertain the extent of the relationship between new service concept and investor satisfaction of aviation firms in Rivers State. This study adopted causal research, involving cross sectional survey design and used structured copies of questionnaire. The population of this study comprised of eight (8) airlines registered with the Rivers State ministry of commerce and industry. 20 Copies of questionnaire was distributed to management staff in each of the airlines. The total number of respondents for the study was one hundred and sixty (160). The hypotheses were tested using Spearman Ranking Order Correlation with the aid of SPSS Version 21. The study unveiled a very strong relationship between new service concept and investor satisfaction. This study therefore concluded that increased investor satisfaction can be achieved if aviation firms in Rivers State provide new and innovative service concept.
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新服务理念与河流州航空企业的投资者满意度
本研究旨在确定新服务理念与河流州航空企业投资者满意度之间的关系程度。本研究采用了因果研究法,涉及横断面调查设计,并使用了结构化问卷。研究对象包括在里弗斯州工商部注册的八(8)家航空公司。向每家航空公司的管理人员分发了 20 份调查问卷。受访者总数为 160 人。在 SPSS 21 版的帮助下,使用斯皮尔曼排序相关法对假设进行了检验。研究揭示了新服务理念与投资者满意度之间的密切关系。因此,本研究得出结论认为,如果河流州的航空企业提供新颖的服务理念,就能提高投资者的满意度。
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