Aligning Governance Mechanisms with Organization Forms in Multichannel Marketing

IF 2 4区管理学 Q3 BUSINESS Journal of Business-To-Business Marketing Pub Date : 2024-02-23 DOI:10.1080/1051712x.2024.2321347

Ying Han, Guijun Zhuang

引用次数: 0

Abstract

Multichannel marketing has become the norm for distributing goods and services, and manufacturers and distributors operate in various channel organization forms. Drawing on transaction cost theory ...

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在多渠道营销中使管理机制与组织形式相一致

多渠道营销已成为商品和服务分销的常态，制造商和分销商以各种渠道组织形式运作。借鉴交易成本理论 ...

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来源期刊

Journal of Business-To-Business Marketing BUSINESS-

CiteScore

2.20

自引率

35.70%

发文量

期刊介绍： The Journal of Business-to-Business Marketing® encourages diversity in approaches to business marketing theory development, research methods, and managerial problem solving. An editorial board comprised of outstanding, internationally recognized scholars and practitioners ensures that the journal maintains impeccable standards of relevance and rigorous scholarship. The Journal of Business-to-Business Marketing features: •basic and applied research that reflects current business marketing theory, methodology, and practice •articles from leading researchers covering topics of mutual interest for the business and academic communities

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