Digital Skills Mobilization within Incumbent Organizations: The Agentic Role of Digital Champions

IF 4.5 2区 管理学 Q1 BUSINESS British Journal of Management Pub Date : 2024-02-28 DOI:10.1111/1467-8551.12810
Stefano D'angelo, Antonio Ghezzi, Angelo Cavallo
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Abstract

In a world increasingly influenced by digital technologies, incumbent organizations are urged to equip their employees with digital skills to unlock the transformative power of digitalization for their strategy and business model. Yet, extant research lacks guidance on how to mobilize and implement effective initiatives to develop digital skills in incumbents. Therefore, through an in-depth case study of a utility company, this paper explores how an incumbent can mobilize its digital skills to embrace digital transformation. Based on the process perspective of resource mobilization, we shed light on the mechanisms for searching, accessing and transferring digital skills, namely: (i) unearthing dormant digital skills; (ii) awakening digital skill-holders; and (iii) disseminating digital skills. In the investigation of these mechanisms, we uncover the agentic role of digital champions, who become an organizational capability for mobilizing digital skills in incumbents. We also document how digital technologies, as operant resources, can transversally support all stages of the mobilization of digital skills aimed at developing and leveraging digital skills in incumbents. In doing so, we explore the role of digitalization, both as the content of resource mobilization, in terms of digital skills, and as the means through which mobilization is enacted, in terms of digital assets and initiatives. Based on the findings of this study, we contribute to knowledge at the interface between digitalization and resource mobilization in the broader context of digital transformation.

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在现有组织内调动数字技能:数字冠军的代理作用
在这个日益受到数字技术影响的世界里,人们敦促在职组织为其员工配备数字技能,以释放数字化对其战略和业务模式的变革力量。然而,现有研究对如何动员和实施有效举措来培养在职员工的数字化技能缺乏指导。因此,本文通过对一家公用事业公司的深入案例研究,探讨了在位企业如何调动其数字化技能来迎接数字化转型。基于资源调动的过程视角,我们揭示了数字技能的搜索、获取和转移机制,即:(i) 挖掘沉睡的数字技能;(ii) 唤醒数字技能持有者;(iii) 传播数字技能。在对这些机制的调查中,我们发现了数字拥护者的代理作用,他们成为调动在职人员数字技能的一种组织能力。我们还记录了数字技术作为可操作的资源,如何横向支持数字技能动员的各个阶段,以开发和利用在职者的数字技能。在此过程中,我们探讨了数字化的作用,既包括作为资源调动内容的数字化技能,也包括作为调动手段的数字化资产和举措。根据这项研究的结果,我们将在数字化转型的大背景下,为数字化与资源调动之间的知识交流做出贡献。
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来源期刊
CiteScore
10.00
自引率
12.50%
发文量
87
期刊介绍: The British Journal of Management provides a valuable outlet for research and scholarship on management-orientated themes and topics. It publishes articles of a multi-disciplinary and interdisciplinary nature as well as empirical research from within traditional disciplines and managerial functions. With contributions from around the globe, the journal includes articles across the full range of business and management disciplines. A subscription to British Journal of Management includes International Journal of Management Reviews, also published on behalf of the British Academy of Management.
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