“The Vital Link”: British Print Media Export to Australia, 1853–1980

IF 0.7 2区 历史学 Q4 BUSINESS Enterprise & Society Pub Date : 2024-03-11 DOI:10.1017/eso.2024.2
Holly Elizabeth Dayton Swenson
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Abstract

This paper uses the case study of Gordon & Gotch, media import/exporters, to explore how the transnational sale of British media contributed to a common cultural identity within the British World. Gordon & Gotch, founded as a media import firm in Australia in 1853, opened a London branch in 1866 which became independently owned and operated in 1890. This paper argues that the London and Australasian firms of Gordon & Gotch played an important and understudied role in tying Australia to Britain through lines of business that benefitted men in Melbourne and London, creating an “imagined community” of British readers that spanned oceans. The paper also explores how the divergent strategies of the London and Australasian Gordon & Gotches in the wake of the Second World War help us to understand the timeline of Australia’s cultural disentanglement with Britain. As new political economies developed in Britain and Australia, the London firm was forced to pivot to a European or more generally “global” strategy, while the Australian firm refocused its energies to domestic and American media. The consequence for Australian consumers was a reduced presence of British media and a greater preponderance of American, Australian, and locally printed multinational media in Australia. The long history of the British and Antipodean Gordon & Gotches reveals the contingency of British media saturation in Australia and the value of business historical approaches to studying change in cultural markets.

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"重要纽带":英国印刷媒体对澳大利亚的出口,1853-1980 年
本文通过对媒体进出口商戈登和高奇公司(Gordon & Gotch)的案例研究,探讨英国媒体的跨国销售如何促进了英国世界的共同文化认同。戈登和高奇于 1853 年在澳大利亚成立了一家媒体进口公司,并于 1866 年在伦敦开设了一家分公司,该分公司于 1890 年独立运营。本文认为,伦敦和澳大利亚的戈登和高奇公司在将澳大利亚与英国联系在一起方面发挥了重要作用,但对这一作用的研究不足,因为这些公司的业务范围使墨尔本和伦敦的人们受益,并创造了一个跨越大洋的英国读者 "想象的社区"。本文还探讨了第二次世界大战后伦敦和澳大利亚戈登&高切斯的不同战略如何帮助我们理解澳大利亚与英国文化脱节的时间线。随着英国和澳大利亚新政治经济的发展,伦敦公司被迫转向欧洲或更广泛意义上的 "全球 "战略,而澳大利亚公司则将精力转向国内和美国媒体。这给澳大利亚消费者带来的后果是,英国媒体在澳大利亚的存在减少了,而美国、澳大利亚和当地印刷的跨国媒体在澳大利亚则占据了更大的优势。英国和安蒂波底的戈登& 高奇公司的悠久历史揭示了英国媒体在澳大利亚饱和的偶然性,以及用商业史方法研究文化市场变化的价值。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
1.20
自引率
30.00%
发文量
37
期刊介绍: Enterprise & Society offers a forum for research on the historical relations between businesses and their larger political, cultural, institutional, social, and economic contexts. The journal aims to be truly international in scope. Studies focused on individual firms and industries and grounded in a broad historical framework are welcome, as are innovative applications of economic or management theories to business and its context.
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