The impact of open innovation on the environmental sustainability practices and international sales intensity nexus: A multicountry study

IF 5.9 1区管理学 Q1 BUSINESS International Business Review Pub Date : 2024-03-16 DOI:10.1016/j.ibusrev.2024.102279

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引用次数: 0

Abstract

Amid growing environmental concerns and increasing customer demand for environmental sustainability practices (ESP), international firms strive to develop ESP and leverage resources across their global networks as key players in global innovation systems. In this context, we investigate whether adopting an open innovation (OI) strategy is a viable solution to meet the demand for ESP and foster internationalization. Specifically, this study examines the potential moderating effect of OI on ESP because both entail the ability to coordinate, orchestrate, and synchronize networks to enhance international sales. Our study encompasses a multicountry sample of 514 internationally operating manufacturers. The findings reveal that simultaneous efforts to adopt OI with suppliers and ESP constrain the positive association between ESP and international sales intensity. We provide theoretical arguments to elucidate this counterintuitive finding, thereby revitalizing the discussion on the role of international firms’ adoption of ESP and sustainable innovation.

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开放式创新对环境可持续性实践和国际销售强度关系的影响：多国研究

随着人们对环境问题的日益关注和客户对环境可持续发展实践（ESP）需求的不断增加，国际企业作为全球创新体系的主要参与者，努力发展 ESP 并充分利用其全球网络的资源。在此背景下，我们研究了采用开放式创新（OI）战略是否是满足ESP需求和促进国际化的可行方案。具体而言，本研究探讨了开放式创新对 ESP 的潜在调节作用，因为两者都需要协调、统筹和同步网络的能力，以提高国际销售额。我们的研究涵盖了 514 家跨国经营制造商的多国样本。研究结果表明，与供应商同时努力采用 OI 和 ESP 限制了 ESP 与国际销售强度之间的正相关关系。我们提供了理论依据来阐明这一违背直觉的发现，从而为有关国际企业采用 ESP 和可持续创新的作用的讨论注入了新的活力。

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来源期刊

International Business Review BUSINESS-

CiteScore

14.10

自引率

6.90%

发文量

审稿时长

62 days

期刊介绍： The International Business Review (IBR) stands as a premier international journal within the realm of international business and proudly serves as the official publication of the European International Business Academy (EIBA). This esteemed journal publishes original and insightful papers addressing the theory and practice of international business, encompassing a broad spectrum of topics such as firms' internationalization strategies, cross-border management of operations, and comparative studies of business environments across different countries. In essence, IBR is dedicated to disseminating research that informs the international operations of firms, whether they are SMEs or large MNEs, and guides the actions of policymakers in both home and host countries. The journal warmly welcomes conceptual papers, empirical studies, and review articles, fostering contributions from various disciplines including strategy, finance, management, marketing, economics, HRM, and organizational studies. IBR embraces methodological diversity, with equal openness to papers utilizing quantitative, qualitative, or mixed-method approaches.