{"title":"The orientation of Gen Zs towards metaverse tourism","authors":"Santanu Mandal , Justin Paul , V.V. Devi Prasad Kotni , Manoj Gour Chintaluri","doi":"10.1016/j.jdmm.2024.100871","DOIUrl":null,"url":null,"abstract":"<div><p>Our study explored the enabler role of perceived usefulness, enjoyment, and ease of use from metaverse tourism on Gen Z engagement and satisfaction. Furthermore, the enabler role of Gen Z's engagement and satisfaction with metaverse tourism on their word-of-mouth intentions are also explored. Lastly, the study examined the contingency effects of age, annual family income, and gender. Data were collected from young consumers in three prominent cities in the country, i.e., Delhi, Kolkata, and Visakhapatnam, and the Middle East, to support generalizability and cross-comparison. Subsequently, the study collected responses from the Middle East to facilitate cross-comparison. The completed responses were analysed in SmartPLS 3.3.9. Findings suggest perceived ease of use and enjoyment as major enablers of Gen Z's engagement and satisfaction, which primarily enhances their word-of-mouth intentions.</p></div>","PeriodicalId":48021,"journal":{"name":"Journal of Destination Marketing & Management","volume":"32 ","pages":"Article 100871"},"PeriodicalIF":8.9000,"publicationDate":"2024-03-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Destination Marketing & Management","FirstCategoryId":"91","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S2212571X24000192","RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
引用次数: 0
Abstract
Our study explored the enabler role of perceived usefulness, enjoyment, and ease of use from metaverse tourism on Gen Z engagement and satisfaction. Furthermore, the enabler role of Gen Z's engagement and satisfaction with metaverse tourism on their word-of-mouth intentions are also explored. Lastly, the study examined the contingency effects of age, annual family income, and gender. Data were collected from young consumers in three prominent cities in the country, i.e., Delhi, Kolkata, and Visakhapatnam, and the Middle East, to support generalizability and cross-comparison. Subsequently, the study collected responses from the Middle East to facilitate cross-comparison. The completed responses were analysed in SmartPLS 3.3.9. Findings suggest perceived ease of use and enjoyment as major enablers of Gen Z's engagement and satisfaction, which primarily enhances their word-of-mouth intentions.
我们的研究探讨了从元旅游中感知到的有用性、乐趣和易用性对 Z 世代参与度和满意度的促进作用。此外，研究还探讨了 Z 世代对元旅游的参与度和满意度对其口碑传播意向的促进作用。最后，研究还考察了年龄、家庭年收入和性别的权变效应。研究从德里、加尔各答和维萨卡帕特南这三个著名城市以及中东地区的年轻消费者中收集数据，以支持普遍性和交叉比较。随后，研究还收集了中东地区的答复，以便进行交叉比较。填写的问卷在 SmartPLS 3.3.9 中进行了分析。研究结果表明，感知到的易用性和愉悦感是 Z 世代参与和满意度的主要促进因素，这主要会增强他们的口碑传播意向。
期刊介绍：
The Journal of Destination Marketing & Management (JDMM) is an international journal that focuses on the study of tourist destinations, specifically their marketing and management. It aims to provide a critical understanding of all aspects of destination marketing and management, considering their unique contexts in terms of policy, planning, economics, geography, and history. The journal seeks to develop a strong theoretical foundation in this field by incorporating knowledge from various disciplinary approaches. Additionally, JDMM aims to promote critical thinking and innovation in destination marketing and management, expand the boundaries of knowledge, and serve as a platform for international idea exchange.
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