ANALYSIS OF GOVT INITIATIVES TO BOOST HANDICRAFT INDUSTRY IN INDIA

Abstract

This research delves into the impact and perception of government initiatives within the vibrant tapestry of the handicraft industry. Through a quantitative methodology, this study scrutinizes the perceptions of industry personnel regarding governmental interventions aimed at bolstering the handicraft sector's growth. Utilizing Likert-based questionnaires, data from 263 participants were analyzed, revealing intriguing insights into the perceived efficacy of these initiatives. The findings exhibit a prevailing positive perception among industry stakeholders, indicating a notable impact on various facets of the handicraft ecosystem, from market visibility and economic growth to innovation and artisan empowerment. These results not only underscore the effectiveness of government initiatives but also reveal a robust belief among stakeholders in the earnestness and transparency of these efforts. The implications of these findings extend to fostering greater collaboration between government bodies and industry stakeholders, paving the way for a more resilient and empowered handicraft sector.