HOW TO INCREASE SUSTAINABLE RURAL TOURISM PERFORMANCE? AN EMPIRICAL STUDY IN INDONESIA

Q1 Social Sciences Geojournal of Tourism and Geosites Pub Date : 2024-03-29 DOI:10.30892/gtg.52114-1191

Unang Toto Handiman, Didik J. Rachbini, Syafrizal Chan, Setyo Riyanto

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Abstract

The primary objective of this study is to examine the influence of social capital, government support, and entrepreneurial orientation on the improvement of sustainable rural tourism performance. Additionally, the study aims to identify a suitable model for enhancing the overall performance of sustainable rural tourism. Using a quantitative model, this study utilized the responses of 400 rural tourism administrators. SmartPLS 3.2 is used as a tool to analyze the collected data. Smart Partial Least Squares Structural Equation Modeling (PLS-SEM) was used to assess the interrelationships among social capital, government support, entrepreneurial orientation, and sustainable rural tourism performance. The findings show a positive impact of social capital and entrepreneurial orientation on sustainable rural tourism performance, but government support does not impact on sustainable rural tourism performance. Furthermore, social capital and government support have a positive impact on entrepreneurial orientation. This study suggests the role of entrepreneurial orientation to increase the influence of social capital and government support on sustainable rural tourism performance. Finally, This research offers a conceptual contribution to authors investigating the sustainable performance of rural tourism. Additionally, it provides practical insights for stakeholders in rural tourism, aiding them in enhancing the sustainable performance of this sector.

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如何提高可持续乡村旅游的绩效？印度尼西亚的实证研究

本研究的主要目的是探讨社会资本、政府支持和创业导向对提高可持续乡村旅游绩效的影响。此外，本研究还旨在确定一个合适的模型，以提高可持续乡村旅游的整体绩效。本研究采用定量模型，收集了 400 名乡村旅游管理者的回答。SmartPLS 3.2 被用作分析所收集数据的工具。采用智能偏最小二乘法结构方程模型（PLS-SEM）来评估社会资本、政府支持、创业导向和可持续乡村旅游绩效之间的相互关系。研究结果表明，社会资本和创业导向对可持续乡村旅游绩效有积极影响，但政府支持对可持续乡村旅游绩效没有影响。此外，社会资本和政府支持对创业导向也有积极影响。本研究认为，创业导向可以增强社会资本和政府支持对乡村旅游可持续绩效的影响。最后，本研究为研究乡村旅游可持续绩效的作者提供了概念上的贡献。此外，它还为乡村旅游的利益相关者提供了实用的见解，帮助他们提高该行业的可持续绩效。

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来源期刊

Geojournal of Tourism and Geosites Social Sciences-Geography, Planning and Development

CiteScore

3.90

自引率

0.00%

发文量

156

审稿时长

24 weeks

期刊介绍： GeoJournal of Tourism and Geosites is a scientific publication, with an international status. The Journal is issued under the aegis of the University of Oradea, Department of Geography, Tourism and Territorial Planning, Territorial Studies and Analysis Centre (Romania) and the Academy of Physical Education and Sports from Gdańsk, Faculty of Tourism and Recreation (Poland). At the initiative of an international group of specialists, based on an editorial and scientific committee with a wide international coverage, including leading figures in the field, in 2008 was published the first English issue of the GeoJournal of Tourism and Geosites. The printable format (2-3 issues per year) is supported by the on-line version. The journal aims to publish relevant contributions in tourism, geosites and other areas whose analysis is related to these fields, standing out through originality and scientific contribution to the knowledge and development of this area. An important objective is to promote academic and applied research based on interdisciplinarity with a complex local and global approach.