ADVANCING HEALTHCARE THROUGH CORPORATE SOCIAL RESPONSIBILITY: A CASE STUDY IN COIMBATORE DISTRICT

Abstract

The concept of Corporate Social Responsibility (CSR) has expanded from traditional profit-focused models to include an organizations wider commitment to make beneficial contributions to the environment and society. This study examines the use of corporate social responsibility (CSR) in the healthcare sector in Tamil Nadu, highlighting the importance of companies operating in this field coordinating their operations with social, economic, and environmental concerns. The study explores the different initiatives and activities that healthcare organisations take on to support community development and well-being. The three main pillars that underpin the healthcare sectors CSR initiatives in Tamil Nadu are increasing access to medical facilities, raising public awareness of health issues, and funding healthcare-related projects. Through an analysis of case studies and contemporary practices, this study elucidates the diverse strategies utilised by healthcare organisations in the area to discharge their social obligations. These programmes support the communitys overall sustainable development in addition to addressing pressing health issues.