A NEW THEORETICAL AND METHODOLOGICAL APPROACH TO THE MANAGEMENT OF INNOVATIVE POTENTIAL AT THE STAGES OF THE LIFE CYCLE OF AN ENTERPRISE AND INNOVATIVE PRODUCTS
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Abstract
The article discusses the main approaches to the definition of the concept of "innovation potential", analyzes the common methods of its assessment. A new theoretical and methodological approach to the management of innovation potential is proposed, taking into account the peculiarities of the stages of the company's life cycle and innovative products.
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