An Exploration of Start-Ups' Resilience to Crises using the Projective Research Technique – Sentence Completion

Abstract

The study explores the impact of economic, health, climate, energy, and political crises on startups, highlighting the different ways entrepreneurs perceive and manage these complex challenges. The research, conducted through semi-structured online interviews using the projective technique of sentence completion, is based on a sample of 25 managers of startups founded between 2021 and 2022 in various fields. The results highlight that managers perceive crises as situations that accentuate vulnerability and risk, but also as opportunities for innovation and creativity.