The Role of Artificial Intelligence Applications in Achieving Competitive Advantage for Business Organizations - Challenges and Proposed Solutions

Abstract

The main principle of AI is to simulate and go beyond the way humans understand and interact with the world around us, which has quickly become the cornerstone of innovation. Artificial intelligence improves the performance and productivity of institutions by automating processes or tasks that previously required human strength, and the emergence of solutions and tools that rely on artificial intelligence means that more companies can benefit from artificial intelligence at a lower cost and less time. Hence, the adoption of competitive advantage (CA) is one of the most significant challenges for business organization management because of the urgent need to acquire a competitive advantage, depending on the extent to which the industrial sector can create a good working environment and formulate a strategy that supports innovation and its ability to respond to scientific progress and possess good knowledge and skills to achieve excellence in the internal and external environment. Therefore, the current research aimed to systematically analyze the scientific literature related to the application of artificial intelligence and machine learning (ML) in industry to achieve competitive advantage in business organizations. It has been shown that artificial intelligence has a positive impact on achieving competitive advantage in business organizations, and the research relied on The descriptive analytical approach to determine the framework to develop the proposed framework to clarify the relationship between artificial intelligence and competitive advantage in business organizations. An analysis of the literature on artificial intelligence and the competitive advantage of business organizations has been used to answer the main question of research: what is the role of artificial intelligence applications in achieving the competitive advantage of industrial business organizations?