Multimodal expression of impoliteness in YouTube reaction videos to transgender activism

IF 2.3 2区 文学 Q1 COMMUNICATION Discourse Context & Media Pub Date : 2024-04-01 DOI:10.1016/j.dcm.2024.100760
Marta Andersson
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Abstract

This study examines the genre of YouTube reaction videos as a distinct form of cultural production and social influence in online communication. Despite its prevalence and popularity, the genre has received limited scholarly attention, particularly with regard to reactions to ideological activism. This paper aims to fill this gap by conducting a social semiotic discourse analysis of videos reviewing the activism of transgender community on TikTok. The analysis demonstrates how intersecting non-verbal and technologically enabled modes, such as gaze, gestures, facial expressions, and various audio-visual effects, contribute to the expression of impoliteness arising from a sense of superiority over the target, shared with non-targeted viewers. Overall, the paper provides insights into the dynamics of online culture wars and the multimodal manifestations of impoliteness in contemporary social media discourse.

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YouTube 上对变性活动的反应视频中的无礼多模态表达
本研究将 YouTube 反应视频作为网络传播中一种独特的文化生产和社会影响形式进行研究。尽管这种体裁非常普遍和流行,但学术界对它的关注却很有限,尤其是在对意识形态激进主义的反应方面。本文旨在通过对 TikTok 上评论变性社区活动的视频进行社会符号学话语分析来填补这一空白。分析表明了非语言和技术驱动的交叉模式(如凝视、手势、面部表情和各种视听效果)如何有助于表达非目标观众所共有的对目标的优越感所产生的不礼貌。总之,本文对网络文化战争的动态以及当代社交媒体话语中无礼的多模式表现形式提出了见解。
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来源期刊
Discourse Context & Media
Discourse Context & Media COMMUNICATION-
CiteScore
5.00
自引率
10.00%
发文量
46
审稿时长
55 days
期刊最新文献
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