{"title":"Consumer uptake of energy-efficient appliances in India's online marketplace: An electronic word-of-mouth (eWOM) process model","authors":"Raj Dash , Biplab Bhattacharjee","doi":"10.1016/j.jup.2024.101750","DOIUrl":null,"url":null,"abstract":"<div><p>Improving the energy efficiency of household appliances is a global strategy for mitigating the effects of climate change and ensuring energy security. Consumers, however, often underinvest in energy efficiency. This research draws on the theory of diffusion of innovation to develop an electronic word-of-mouth (eWOM) process model of energy-efficiency uptake in online marketplaces. Model estimation, based on room air conditioners’ data from a large online marketplace in India, uncovers underexploited eWOM pathways to accelerate the diffusion of energy efficiency innovations for the benefit of consumers and the health of the planet.</p></div>","PeriodicalId":23554,"journal":{"name":"Utilities Policy","volume":null,"pages":null},"PeriodicalIF":3.8000,"publicationDate":"2024-05-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Utilities Policy","FirstCategoryId":"96","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S0957178724000432","RegionNum":3,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"ENERGY & FUELS","Score":null,"Total":0}
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Abstract
Improving the energy efficiency of household appliances is a global strategy for mitigating the effects of climate change and ensuring energy security. Consumers, however, often underinvest in energy efficiency. This research draws on the theory of diffusion of innovation to develop an electronic word-of-mouth (eWOM) process model of energy-efficiency uptake in online marketplaces. Model estimation, based on room air conditioners’ data from a large online marketplace in India, uncovers underexploited eWOM pathways to accelerate the diffusion of energy efficiency innovations for the benefit of consumers and the health of the planet.
期刊介绍：
Utilities Policy is deliberately international, interdisciplinary, and intersectoral. Articles address utility trends and issues in both developed and developing economies. Authors and reviewers come from various disciplines, including economics, political science, sociology, law, finance, accounting, management, and engineering. Areas of focus include the utility and network industries providing essential electricity, natural gas, water and wastewater, solid waste, communications, broadband, postal, and public transportation services.
Utilities Policy invites submissions that apply various quantitative and qualitative methods. Contributions are welcome from both established and emerging scholars as well as accomplished practitioners. Interdisciplinary, comparative, and applied works are encouraged. Submissions to the journal should have a clear focus on governance, performance, and/or analysis of public utilities with an aim toward informing the policymaking process and providing recommendations as appropriate. Relevant topics and issues include but are not limited to industry structures and ownership, market design and dynamics, economic development, resource planning, system modeling, accounting and finance, infrastructure investment, supply and demand efficiency, strategic management and productivity, network operations and integration, supply chains, adaptation and flexibility, service-quality standards, benchmarking and metrics, benefit-cost analysis, behavior and incentives, pricing and demand response, economic and environmental regulation, regulatory performance and impact, restructuring and deregulation, and policy institutions.
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