Chore or choice? Women and ethnic food entrepreneurship in the city

Nevena Nancheva
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Abstract

Purpose

This article explores in a qualitative manner the motivations of women entrepreneurs who start and run ethnic food businesses in London.

Design/methodology/approach

Our approach is qualitative and deploys phenomenographical analysis of interview narratives around categories of motivation.

Findings

We find that women ethnic food entrepreneurs are driven by a combination of desire for self-actualisation, identity-maintenance and community considerations. We demonstrate that women ethnic food entrepreneurs often go against the logic of the market, and they do so not because they lack other options, but for reasons that have to do with their (self-)identification as women and professionals, their prerogatives as mothers and daughters, their ethnic heritage, their emplacement in urban and global communities and their need to contribute. Our findings enrich understanding of female-led ethnic food entrepreneurship not as a demanding, overall unproductive undertaking for women with no other options, but as a realm of inspiration, community engagement and female-led innovation.

Originality/value

Our main contributions are the qualitative interrogation of perceptions and experiences of identity and difference in urban entrepreneurship from the point of view of our interviewees; providing concrete empirical evidence for it through our sample and proposing an approach to thinking women-led ethnic food entrepreneurship as a vehicle for translating urban superdiversity into social interactions across barriers of difference. We speak to the field of women entrepreneurship studies but specifically to the understudied realm of women-led food entrepreneurship, and to the cross-disciplinary field of (im)migrant entrepreneurship.

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苦差事还是选择?城市中的妇女与民族食品创业
研究结果我们发现,女性民族食品企业家的动力来自自我实现的愿望、身份维护和社区考虑。我们表明,女性民族食品企业家经常违背市场逻辑,她们这样做并不是因为缺乏其他选择,而是因为她们作为女性和专业人士的(自我)身份认同、作为母亲和女儿的特权、她们的民族传统、她们在城市和全球社区中的地位以及她们需要做出贡献。我们的研究结果丰富了人们对女性领导的民族食品创业的理解,这种创业并不是女性在别无选择的情况下所从事的高难度、总体上无益的事业,而是一种灵感、社区参与和女性领导的创新领域。原创性/价值我们的主要贡献在于,从受访者的角度出发,对城市创业中身份和差异的认知与体验进行了定性分析;通过我们的样本提供了具体的实证证据,并提出了一种方法,将女性领导的民族食品创业视为将城市超级多样性转化为跨越差异障碍的社会互动的载体。我们的研究涉及女性创业研究领域,特别是女性领导的食品创业这一未被充分研究的领域,以及(非)移民创业这一跨学科领域。
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来源期刊
CiteScore
7.40
自引率
15.60%
发文量
15
期刊介绍: Launched in 2009, the International Journal of Gender and Entrepreneurship (IJGE) aims to facilitate the natural evolution of the field of gender and entrepreneurship by drawing together the very best research contributions from around the world. The journal seeks to: -Provide a dedicated publication outlet for high calibre, international research of interest to scholars, entrepreneurs and policy makers in the field of gender and entrepreneurship -Offer a unique perspective on the practice of gender and entrepreneurship by including sections dedicated to practitioner and policy content -Support a more consistent global approach to the presentation of research in the field -Platform the work of dynamic young researchers and those who are in a position to offer new perspectives on this particular research area -Enable those active in the area as researchers, educators, trainers, practitioners, support personnel and policy makers to keep up to date with the field on an international level. The coverage of the journal includes, but is not limited to: Entrepreneurship, Female/Women’s entrepreneurship , Business, Management, Strategy, Gender, Economics, Internationalization, Marketing.
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