{"title":"Generative AI in higher education and beyond","authors":"","doi":"10.1016/j.bushor.2024.05.005","DOIUrl":null,"url":null,"abstract":"<div><p>Generative artificial intelligence (GenAI) is a method of machine learning that uses algorithms to create new content such as images, text, and video. In the last year, the popularity of GenAI has exploded. Websites like ChatGPT and DALL-E have become ubiquitous in everything from logo and NFT creation to social media content and artistic verse construction. While the popularity of GenAI is undeniable, the adoption of these technological tools has been splintered in higher education. This conceptual study examines the relationship between transparency and responsibility in the usage of GenAI. We go further, examining the relationship between training and application of skills within higher education. Finally, we propose a framework for how higher education can engage with GenAI to better prepare students to use it outside of school.</p></div>","PeriodicalId":48347,"journal":{"name":"Business Horizons","volume":"67 5","pages":"Pages 607-614"},"PeriodicalIF":5.8000,"publicationDate":"2024-05-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Business Horizons","FirstCategoryId":"91","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S000768132400065X","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0
Abstract
Generative artificial intelligence (GenAI) is a method of machine learning that uses algorithms to create new content such as images, text, and video. In the last year, the popularity of GenAI has exploded. Websites like ChatGPT and DALL-E have become ubiquitous in everything from logo and NFT creation to social media content and artistic verse construction. While the popularity of GenAI is undeniable, the adoption of these technological tools has been splintered in higher education. This conceptual study examines the relationship between transparency and responsibility in the usage of GenAI. We go further, examining the relationship between training and application of skills within higher education. Finally, we propose a framework for how higher education can engage with GenAI to better prepare students to use it outside of school.
期刊介绍：
Business Horizons, the bimonthly journal of the Kelley School of Business at Indiana University, is dedicated to publishing original articles that appeal to both business academics and practitioners. Our editorial focus is on covering a diverse array of topics within the broader field of business, with a particular emphasis on identifying critical business issues and proposing practical solutions. Our goal is to inspire readers to approach business practices from new and innovative perspectives. Business Horizons occupies a distinctive position among business publications by offering articles that strike a balance between academic rigor and practical relevance. As such, our articles are grounded in scholarly research yet presented in a clear and accessible format, making them relevant to a broad audience within the business community.
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