Kan Jiang, Junyuan Zheng, Meilian Qin, Shaohua Luo
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引用次数: 0
Abstract
Retailers are constantly innovating to gain competitive advantages in smart retailing. As the final judges of innovations, how customers perceive innovations is critical. This study redefined perceived retailer innovativeness (PRI) and proposed its three dimensions (i.e., solution innovativeness, experience innovativeness, and meaning innovativeness). Besides, we explored the relationship between PRI and customer engagement behavior (CEB) in smart retailing based on the self-determination theory. Empirical results (n = 428) clarified the positive associations of the three dimensions on self-determined satisfaction of customers, which further positively relates to CEB. These findings provide new perspectives for retailers to design innovation strategies.
零售商不断创新，以获得智慧零售的竞争优势。作为创新的最终评判者，顾客如何感知创新至关重要。本研究重新定义了零售商感知创新性（PRI），并提出了其三个维度（即解决方案创新性、体验创新性和意义创新性）。此外，我们还基于自我决定理论探讨了 PRI 与智慧零售中顾客参与行为（CEB）之间的关系。实证结果（n = 428）表明，这三个维度与顾客的自我决定满意度呈正相关，并进一步与顾客参与行为呈正相关。这些发现为零售商设计创新战略提供了新的视角。
期刊介绍：
The mission of Service Business is to be an outlet for the most advanced research in business related to the service sector. The journal is designed to be international and multidisciplinary. Service Business focuses on business research for the service sector and provides a means of communication for those working in the business field of service and service industries irrespective of discipline, functional area, sector or nationality. Service Business is a journal for issues related to business in the service sector of the economy, focusing on both the profit and non-profit areas of the sector. Authors share their experiences in developing, implementing, and evaluating their business decisions and strategies and explore not only the latest research and methodologies in the field, but also examine the theoretical and managerial implications, and future research opportunities in service sector. An editorial review board of leading international scholars and practitioners assures content which encompasses rigorous conceptual and empirical papers, practice-oriented papers, teaching-oriented papers, special issues, case studies, book reviews, and conference reports. Every article published in the SB is subject to a double blind review process to ensure its relevance and quality.
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