Assessing the impacts of videoconferences on domestic business flights in Brazil’s post-pandemic era

IF 2.4 Q3 TRANSPORTATION Case Studies on Transport Policy Pub Date : 2024-05-25 DOI:10.1016/j.cstp.2024.101228
Ricardo Fernandes Consulin, Maurício Oliveira de Andrade
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Abstract

During the COVID-19 pandemic, society realized that many activities could be conducted remotely, achieving similar or superior results. Several trends were anticipated and consolidated, such as remote work and hybrid activities. In this context, the air transport market was also profoundly affected, and we are still trying to understand the size and depth of the ongoing changes. It has become crucial for airline market strategies to evaluate how the behavior of business passenger demand has changed, considering the new conditions created and the intensified use of information and communication technology (ICT) tools, particularly videoconferencing. The article aims to identify and analyze the factors that have influenced the number of domestic business flights in Braziĺs post-pandemic era, focusing on the increased use of ICT. It applied a logit model to a database collected at Congonhas Airport in São Paulo, the second busiest airport in the country and the seventh in Latin America, which operates only domestic flights and is used mainly for business trips. Findings showed that the most significant variables influencing reduced travel for work were the number of trips made, the company’s market segment, and travelers’ perceptions about how the company dealt with topics such as productivity, employee well-being, videoconference use, and airline ticket purchases. With this understanding, airlines can develop more effective advertising strategies, enhance ticket sales, and prospect customers in more promising market niches.

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评估视频会议对巴西后大流行病时代国内商务航班的影响
在 COVID-19 大流行期间,社会认识到许多活动可以远程进行,取得类似或更好的效果。一些趋势得到了预见和巩固,如远程工作和混合活动。在这种情况下,航空运输市场也受到了深刻影响,我们仍在努力了解正在发生的变化的规模和深度。考虑到所创造的新条件以及信息和通信技术(ICT)工具(尤其是视频会议)的强化使用,评估商务乘客需求行为的变化对于航空公司的市场战略至关重要。文章旨在确定和分析影响巴西后大流行病时代国内商务航班数量的因素,重点关注信息和通信技术的使用增加。文章对在圣保罗康戈尼亚斯机场收集的数据库采用了 Logit 模型,该机场是巴西第二大、拉丁美洲第七大最繁忙的机场,仅运营国内航班,主要用于商务旅行。调查结果显示,影响减少因公出差的最重要变量是出差次数、公司的细分市场以及出差者对公司如何处理生产率、员工福利、视频会议使用和机票购买等问题的看法。有了这样的认识,航空公司就可以制定更有效的广告策略,提高机票销售额,并在更有前景的细分市场发掘客户。
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CiteScore
5.00
自引率
12.00%
发文量
222
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