The complexity of the APP competition model with bounded rationality in platform ecosystem

IF 3.7 4区 管理学 Q2 BUSINESS Electronic Commerce Research Pub Date : 2024-06-04 DOI:10.1007/s10660-024-09868-9
Jianli Xiao, Hanli Xiao, Changrong Li
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Abstract

The Internet platform encompasses an array of software components, including mobile operating systems, transportation services, and social media networks, which synergistically form the foundation of the platform ecosystem. In this study, we have created a dynamic model that explores the competition between in-house applications (IHA) and third-party applications (TPA) within the platform ecosystem, which includes a single platform and APP developer. By utilizing simulation techniques on the dynamic model, we have identified notable factors that impact the stability of the APP competition system, including: the adjustment speed of IHA, APP heterogeneity, and TPA fees. Our findings are as follows: (1) A higher adjustment speed of IHA leads to increased system instability, resulting in a chaotic state and reduced profitability for both IHA and TPA. (2) We discovered that APP competition systems with either high or low APP heterogeneity are more prone to instability. (3) In relation to TPA fees, higher fees tend to foster greater instability within the platform ecosystem, while also increasing IHA profits. (4) We incorporate the time-delayed feedback control(TDFC) method to regulate intricate phenomena. In periods of instability, the utilization of the TDFC method can significantly mitigate the instability.

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平台生态系统中有界理性的 APP 竞争模型的复杂性
互联网平台包含一系列软件组件,包括移动操作系统、交通服务和社交媒体网络,它们协同构成了平台生态系统的基础。在本研究中,我们创建了一个动态模型,探讨平台生态系统中内部应用程序(IHA)和第三方应用程序(TPA)之间的竞争。通过利用动态模型的模拟技术,我们发现了影响 APP 竞争体系稳定性的显著因素,包括:IHA 的调整速度、APP 的异质性和 TPA 费用。我们的研究结果如下:(1) IHA 的调整速度越快,系统的不稳定性就越大,导致 IHA 和 TPA 都处于混乱状态,盈利能力下降。(2)我们发现,APP异质性较高或较低的APP竞争系统更容易出现不稳定。(3)就 TPA 费用而言,较高的费用往往会加剧平台生态系统的不稳定性,同时也会增加 IHA 的利润。(4) 我们采用延时反馈控制(TDFC)方法来调节错综复杂的现象。在不稳定时期,使用 TDFC 方法可以大大缓解不稳定性。
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来源期刊
CiteScore
7.50
自引率
12.80%
发文量
99
期刊介绍: The Internet and the World Wide Web have brought a fundamental change in the way that individuals access data, information and services. Individuals have access to vast amounts of data, to experts and services that are not limited in time or space. This has forced business to change the way in which they conduct their commercial transactions with their end customers and with other businesses, resulting in the development of a global market through the Internet. The emergence of the Internet and electronic commerce raises many new research issues. The Electronic Commerce Research journal will serve as a forum for stimulating and disseminating research into all facets of electronic commerce - from research into core enabling technologies to work on assessing and understanding the implications of these technologies on societies, economies, businesses and individuals. The journal concentrates on theoretical as well as empirical research that leads to better understanding of electronic commerce and its implications. Topics covered by the journal include, but are not restricted to the following subjects as they relate to the Internet and electronic commerce: Dissemination of services through the Internet;Intelligent agents technologies and their impact;The global impact of electronic commerce;The economics of electronic commerce;Fraud reduction on the Internet;Mobile electronic commerce;Virtual electronic commerce systems;Application of computer and communication technologies to electronic commerce;Electronic market mechanisms and their impact;Auctioning over the Internet;Business models of Internet based companies;Service creation and provisioning;The job market created by the Internet and electronic commerce;Security, privacy, authorization and authentication of users and transactions on the Internet;Electronic data interc hange over the Internet;Electronic payment systems and electronic funds transfer;The impact of electronic commerce on organizational structures and processes;Supply chain management through the Internet;Marketing on the Internet;User adaptive advertisement;Standards in electronic commerce and their analysis;Metrics, measurement and prediction of user activity;On-line stock markets and financial trading;User devices for accessing the Internet and conducting electronic transactions;Efficient search techniques and engines on the WWW;Web based languages (e.g., HTML, XML, VRML, Java);Multimedia storage and distribution;Internet;Collaborative learning, gaming and work;Presentation page design techniques and tools;Virtual reality on the net and 3D visualization;Browsers and user interfaces;Web site management techniques and tools;Managing middleware to support electronic commerce;Web based education, and training;Electronic journals and publishing on the Internet;Legal issues, taxation and property rights;Modeling and design of networks to support Internet applications;Modeling, design and sizing of web site servers;Reliability of intensive on-line applications;Pervasive devices and pervasive computing in electronic commerce;Workflow for electronic commerce applications;Coordination technologies for electronic commerce;Personalization and mass customization technologies;Marketing and customer relationship management in electronic commerce;Service creation and provisioning. Audience: Academics and professionals involved in electronic commerce research and the application and use of the Internet. Managers, consultants, decision-makers and developers who value the use of electronic com merce research results. Special Issues: Electronic Commerce Research publishes from time to time a special issue of the devoted to a single subject area. If interested in serving as a guest editor for a special issue, please contact the Editor-in-Chief J. Christopher Westland at westland@uic.edu with a proposal for the special issue. Officially cited as: Electron Commer Res
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