Media Framework and Enterprise Management Analysis under Emergencies: “Earth Pit Pickled Cabbage” Incident as an Example

Abstract

In the defense of food hygiene and safety, the news media plays the role of information dissemination, social supervision, and call and guidance. The health problem of “Earth pit pickled cabbage” exposed by the 2022 CCTV “315” gala has caused a stir in public opinion and social influence. This paper analyzes in depth how enterprises analyze the framework of media reporting to construct the impact on public sentiment and behavior to develop and optimize management strategies. This paper adopts the content analysis method and adopts the “general framework theory” to analyze the framework of news reports. The research has found that different news reporting frameworks have different focuses on communication content, which has guided the public's diversified emotional responses, and enterprises can develop targeted coping strategies through analysis. Finally, the crisis management strategy and management optimization opinions were formulated through the “PPRR” theoretical model and the SWOT analysis of specific enterprise cases. This paper emphasizes the key role of communication in enterprise crisis communication and management and hopes that the media communication framework can be analyzed to help enterprises to respond quickly and effectively to the current challenges of the crisis in the critical stage of the crisis and restore and rebuild the corporate reputation in the crisis.