Investigating the influence of internal corporate social responsibility (ICSR) on work commitment and performance of employees of automobile companies in chennai

Abstract

As the automobile sector continues to evolve, the dynamics of employee engagement, commitment, and performance become crucial considerations for sustained success. Understanding how internal CSR practices influence employee behaviours and outcomes is essential in navigating the unique challenges and opportunities within this dynamic sector. This research seeks to explore these dimensions, aiming to bridge the existing knowledge gap and provide valuable insights for both academia and industry practitioners.This study employs an exploratory and descriptive approach, utilizing a mixed research methodology that integrates both qualitative and quantitative methods. The population of employees working in Chennai's automobile companies is the focus of the study. A Convenience Sampling method was employed to select a sample of 150 Employees belong to Automobile Sector from various parts of Chennai district. A Structured Questionnaire was used to gather primary data. The researcher employed a combination of descriptive and inferential statistical techniques to analyse the collected data. The study found that Internal CSR Practices have strong, positive and high relationship with Work Commitment and Performance of employees working in Select Automobile Companies. Male Employees have perceived more regarding the different Internal CSR Practices, have more positive Work Commitment and Performance of employees than their counter-part. ‘Labour Practices’ has stronger influence and ‘Recognition and Rewards Programs’ practice has weaker influence and ‘Diversity and Inclusion Initiatives’ Practice has no discernible impact on employees' performance in Select Automobile Companies. The study contributes to the ongoing discourse on the strategic internal CSR practice implementation in the automobile industry, offering actionable recommendations for companies to enhance employee commitment, and performance.