{"title":"Cultural diversity according to Netflix: a means of legitimizing an industrial strategy?","authors":"Olivier Thuillas, Louis Wiart","doi":"10.1515/omgc-2024-0015","DOIUrl":null,"url":null,"abstract":"Abstract The theme of diversity is a central feature of Netflix’s communication practice and is a key element for legitimizing its corporate strategy. Netflix’s discourse on diversity varies according to the company’s interests. This article highlights three dimensions of diversity which structure Netflix’s communication practices: algorithmic diversity, globalized diversity, and inclusive diversity.","PeriodicalId":508646,"journal":{"name":"Online Media and Global Communication","volume":"43 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2024-06-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Online Media and Global Communication","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1515/omgc-2024-0015","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
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Abstract
Abstract The theme of diversity is a central feature of Netflix’s communication practice and is a key element for legitimizing its corporate strategy. Netflix’s discourse on diversity varies according to the company’s interests. This article highlights three dimensions of diversity which structure Netflix’s communication practices: algorithmic diversity, globalized diversity, and inclusive diversity.
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