Tran Thi Lan Phuong, Tran Thi Lan Huong, T. T. Dat, Dinh Duc Truong
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Abstract
This study aims to determine the factors affecting people's intention to buy electric motobikes in Hanoi, Vietnam. We used Theory of Planned Behavior to develop research models. The study was conducted by convenient sampling method with 600 survey participants currently studying and working in Hanoi. The study used SPSS 22.0 software to perform: Descriptive statistics, Cronbach's Alpha test, Exploring Factor Analysis, linear regression, and Anova to process data. The results show six factors, which are (1) Environmental awareness, (2) Attitude, (3) Perceived behavioral control, (4) Attractiveness of other means, (5) Subjective norm, (6) Promotion policies, have an impact on the intention to buy electric motorbikes of people in Hanoi. In which the attitude variable has the most decisive impact. From the research results, the authors give some managerial implications to increase the intention to buy electric motorbikes of people in Vietnam.
期刊介绍：
ACS Applied Bio Materials is an interdisciplinary journal publishing original research covering all aspects of biomaterials and biointerfaces including and beyond the traditional biosensing, biomedical and therapeutic applications.
The journal is devoted to reports of new and original experimental and theoretical research of an applied nature that integrates knowledge in the areas of materials, engineering, physics, bioscience, and chemistry into important bio applications. The journal is specifically interested in work that addresses the relationship between structure and function and assesses the stability and degradation of materials under relevant environmental and biological conditions.
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