Construction and Communication of Harbin's City Image under the Background of New Media

Zhuoheng Zou
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Abstract

The rapid rise of short video platforms has injected new vitality into the construction and communication of city images. In the article, Harbin is the research object. Firstly, it analyzes the communication characteristics of the city image under the background of new media. Secondly, from the communication subject, communication content, communication channels and communication effects, the paper deeply analyzes the characteristics of Harbin's image communication, explores the close relationship between Harbin's popularity and new media, and reveals the potential laws and internal motivations.
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新媒体背景下哈尔滨城市形象的构建与传播
短视频平台的迅速崛起,为城市形象的构建与传播注入了新的活力。本文以哈尔滨为研究对象。首先,分析了新媒体背景下城市形象的传播特征。其次,文章从传播主体、传播内容、传播渠道、传播效果等方面,深入分析了哈尔滨形象传播的特点,探讨了哈尔滨知名度与新媒体的密切关系,揭示了其潜在规律和内在动因。
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