{"title":"Re-classifying consumer research","authors":"Mike Molesworth, Robert Cluley","doi":"10.1080/10253866.2024.2358910","DOIUrl":null,"url":null,"abstract":"We cannot fully understand, comment on, or change our consumer culture without recognising class, but in this provocation piece, we want to question if it is possible for business schools (and mark...","PeriodicalId":47423,"journal":{"name":"Consumption Markets & Culture","volume":null,"pages":null},"PeriodicalIF":1.9000,"publicationDate":"2024-06-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Consumption Markets & Culture","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1080/10253866.2024.2358910","RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"BUSINESS","Score":null,"Total":0}
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Abstract
We cannot fully understand, comment on, or change our consumer culture without recognising class, but in this provocation piece, we want to question if it is possible for business schools (and mark...
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