{"title":"A systematic data-driven approach for targeted marketing in enterprise information system","authors":"Utsav Upadhyay, Alok Kumar, Gajanand Sharma, Satyajeet Sharma, Varsha Arya, Prabin Kumar Panigrahi, Brij B. Gupta","doi":"10.1080/17517575.2024.2356770","DOIUrl":null,"url":null,"abstract":"In the rapidly evolving landscape of digital marketing, leveraging data analytics within Enterprise Information Systems (EIS) has become crucial for businesses aiming to understand and engage their...","PeriodicalId":11750,"journal":{"name":"Enterprise Information Systems","volume":"7 1","pages":""},"PeriodicalIF":4.4000,"publicationDate":"2024-05-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Enterprise Information Systems","FirstCategoryId":"94","ListUrlMain":"https://doi.org/10.1080/17517575.2024.2356770","RegionNum":4,"RegionCategory":"计算机科学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"COMPUTER SCIENCE, INFORMATION SYSTEMS","Score":null,"Total":0}
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Abstract
In the rapidly evolving landscape of digital marketing, leveraging data analytics within Enterprise Information Systems (EIS) has become crucial for businesses aiming to understand and engage their...
期刊介绍：
Enterprise Information Systems (EIS) focusses on both the technical and applications aspects of EIS technology, and the complex and cross-disciplinary problems of enterprise integration that arise in integrating extended enterprises in a contemporary global supply chain environment. Techniques developed in mathematical science, computer science, manufacturing engineering, and operations management used in the design or operation of EIS will also be considered.
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