{"title":"Immersive Advertising through Co-Creation: Lessons from the Visitor Economy","authors":"Xi Y. Leung, Dimitrios Buhalis, G. Viglia","doi":"10.2501/jar-2024-019","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":502525,"journal":{"name":"Journal of Advertising Research","volume":"70 13","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2024-07-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Advertising Research","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.2501/jar-2024-019","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
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