Divided Responses to Corporate Social Advocacy: Explicating the Roles of Hope and Perceived Authenticity in Shaping Online Engagement, Word of Mouth, and Purchasing Intention
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期刊介绍：
The International Journal of Strategic Communication examines the philosophical, theoretical, and applied nature of strategic communication, which is “the purposeful use of communication by an organization to fulfill its mission.” IJSC provides a foundation for the study of strategic communication from diverse disciplines, including corporate and managerial communication, organizational communication, public relations, marketing communication, advertising, political and health communication, social marketing, international relations, public diplomacy, and other specialized communication areas. The IJSC is the singular forum for multidisciplinary inquiry of this nature.
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