A Study on Influencing Factors of Audience Satisfaction with Online Concerts

Journal of economics, trade and marketing management Pub Date : 2024-07-08 DOI:10.22158/jetmm.v6n1p22

Zhiyuan Chen

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Abstract

Affected by the COVID-19 epidemic at the end of 2019 and the advancement of technology, the number of audiences of online concert has experienced a surge. With the gradual recovery of offline concerts in past two years, online concerts have not vanished, but have attracted global audiences together with offline concerts. According to researches and surveys, there are multiple factors affecting online concerts’ audience satisfaction, not just one factor. This paper uses literature research, questionnaires and empirical analysis to investigate factors affecting online concerts’ audience satisfaction today, and then finds that there is a positive correlation, and finds that strengths of influencing from small to large are: adequacy of pre preparation for online concerts, additional services’ quality for online concerts, and quality of online concerts’ contents. It also finds that usage of live music in online concerts plays a positive moderating role in the relationship between quality of online concerts’ contents and online concerts’ audience satisfaction. At the end of this paper, some suggestions are provided for online concerts and their organizers in the conclusion part.

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观众对在线音乐会满意度的影响因素研究

受2019年底COVID-19疫情和科技进步的影响，在线演唱会的观众数量激增。随着近两年线下演唱会的逐渐复苏，线上演唱会并未销声匿迹，而是与线下演唱会一起吸引了全球观众。根据研究和调查，影响在线音乐会观众满意度的因素是多方面的，而非单一因素。本文通过文献研究、问卷调查、实证分析等方法，对影响当下在线音乐会观众满意度的因素进行了调查，发现存在正相关关系，影响力度由小到大依次为：在线音乐会前期准备的充分性、在线音乐会附加服务的质量、在线音乐会内容的质量。研究还发现，在线音乐会中现场音乐的使用对在线音乐会内容质量和在线音乐会观众满意度之间的关系起到了积极的调节作用。最后，本文在结论部分为在线音乐会及其组织者提供了一些建议。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Journal of economics, trade and marketing management

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