{"title":"Advertising anxiety: Lucozade narratives in the 1939 newspaper promotion campaign","authors":"Phil Lyon","doi":"10.1080/2373518x.2024.2372548","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":36537,"journal":{"name":"History of Retailing and Consumption","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2024-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"History of Retailing and Consumption","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/2373518x.2024.2372548","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"Arts and Humanities","Score":null,"Total":0}