An investigation of tourism service quality factors influencing the satisfaction of Egyptian tourists.

Salma El-Manhaly
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Abstract

Recently, service quality has become a crucial goal for the travel and tourism industries. Consequently, service providers need to enhance both the service's procedure and its outcomes. So, if the management's lack of attention to service quality causes tourists to become unsatisfied and abandon the destination, Therefore, this study tries to investigate the influence of tourism service quality on Egyptian tourist satisfaction. A quantitative approach was used by creating an online survey that included tourism service quality factors, and a total of 505 replies were analyzed. The findings of the investigation showed that tourism service quality factors influence Egyptian tourist satisfaction, and security service quality was ranked as the most highly influenced dimension. It is recommended to destinations management to enhance their Egyptian visitors' satisfaction in their next visits and to improve the tourism service quality that is provided to Egyptian tourists to achieve their satisfaction and increase their intention to repeat visits and to recommend others to visit.
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影响埃及游客满意度的旅游服务质量因素调查。
最近,服务质量已成为旅行和旅游业的一个重要目标。因此,服务提供商需要同时提高服务程序和结果。因此,本研究试图调查旅游服务质量对埃及游客满意度的影响。本研究采用定量方法,制作了一份包含旅游服务质量因素的在线调查问卷,共分析了 505 份回复。调查结果显示,旅游服务质量因素影响埃及游客的满意度,安全服务质量被列为影响最大的维度。建议旅游目的地管理部门在埃及游客下次来访时提高他们的满意度,并改善提供给埃及游客的旅游服务质量,以达到他们的满意度,增加他们再次来访和推荐他人来访的意愿。
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