The Discourse of Digital Activism: A Linguistic Analysis of Calls for Action Concerning the Fashion Revolution

IF 3.6 1区文学 Q1 LINGUISTICS Applied Linguistics Pub Date : 2024-07-18 DOI:10.1093/applin/amae046

Barbara De Cock, Laetitia Aulit, Sara Cigada, Sara Greco, Ewa Modrzejewska, Rudi Palmieri

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Abstract

In this study, we analyze the calls for action in a corpus of tweets with the hashtag #FashionRevolution, related to the 2020 Fashion Revolution week. We offer a linguistic analysis of the discourse of digital activism, relying on insights from pragmatics, discourse analysis, and argumentation. Our analysis focuses on the calls for action concerning the move towards a more sustainable fashion system, issued by account owners that do not have any impositive force on their audience. This leads us to showing that a variety of actors call for action through an imperative but also through other deontic structures. However, those responsible for carrying out the actions towards a fashion revolution are often left vague, in line with overall campaigning strategies. The motive for the call for action, crucial to convince, appears sometimes in an argument and/or through a reference to social or environmental sustainability. Through this case study, we then contribute to the linguistic analysis of digital activism, and to a better understanding of the challenges of bringing about behavioral change from a non-impositive position.

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数字激进主义的话语：对时尚革命行动呼吁的语言分析

在本研究中，我们分析了带有 #FashionRevolution 标签的推文语料库中与 2020 年时尚革命周相关的行动呼吁。我们从语用学、话语分析和论证的角度，对数字行动主义的话语进行了语言分析。我们的分析侧重于呼吁人们采取行动，建立一个更可持续的时尚系统，这些呼吁是由对受众没有任何强制力的账户所有者发出的。这让我们看到，各种行动者都通过命令式结构以及其他契约式结构呼吁采取行动。然而，根据整体的宣传策略，那些负责实施时尚革命行动的人往往是模糊的。呼吁行动的动机是说服的关键，有时会出现在论据中，或通过提及社会或环境的可持续发展。通过本案例研究，我们对数字行动主义的语言分析做出了贡献，并有助于更好地理解从非积极立场促成行为改变所面临的挑战。

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来源期刊

Applied Linguistics LINGUISTICS-

CiteScore

7.60

自引率

8.30%

发文量

期刊介绍： Applied Linguistics publishes research into language with relevance to real-world problems. The journal is keen to help make connections between fields, theories, research methods, and scholarly discourses, and welcomes contributions which critically reflect on current practices in applied linguistic research. It promotes scholarly and scientific discussion of issues that unite or divide scholars in applied linguistics. It is less interested in the ad hoc solution of particular problems and more interested in the handling of problems in a principled way by reference to theoretical studies.