Are consumers ready to pay extra for crowd-shipping e-groceries and why? A hybrid choice analysis for developing economies

IF 6.3 1区工程技术 Q1 ECONOMICS Transportation Research Part A-Policy and Practice Pub Date : 2024-07-19 DOI:10.1016/j.tra.2024.104177

{"title":"Are consumers ready to pay extra for crowd-shipping e-groceries and why? A hybrid choice analysis for developing economies","authors":"","doi":"10.1016/j.tra.2024.104177","DOIUrl":null,"url":null,"abstract":"<div><p>This paper presents the results of a behavioral study on consumers’ willingness-to-pay the extra for e-grocery deliveries based on crowd-shipping. The proposed methodology was tested for Ukraine, i.e., a developing country where the crowd-shipping services are under development conditions. The choice model was enhanced with two latent variables to account for the behavior complexity of the consumers who have not faced crowd-shipping services in the past. These variables were extracted through factor analysis to encompass pro-crowd-shipping and pro-commercial carrier attributes. The willingness-to-pay for e-grocery deliveries based on crowd-shipping and commercial carriers was estimated using hybrid choice modeling results. The findings indicate more than two times higher willingness-to-pay for saving delivery time for crowd-shipping compared to commercial carrier services. Discrete choice analysis of consumer-related attributes identified males with cons-crowd-shipping attitudes. Age-wise, consumers younger than 30 years exhibited pro-crowd-shipping behavior. The direct and cross elasticities have been estimated to evaluate the impacts of variation in service-specific attributes on the consumer’s behavior within e-groceries scope.</p></div>","PeriodicalId":49421,"journal":{"name":"Transportation Research Part A-Policy and Practice","volume":null,"pages":null},"PeriodicalIF":6.3000,"publicationDate":"2024-07-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S0965856424002258/pdfft?md5=acb76d4ab3c7aada00deab37e9410c73&pid=1-s2.0-S0965856424002258-main.pdf","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Transportation Research Part A-Policy and Practice","FirstCategoryId":"5","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S0965856424002258","RegionNum":1,"RegionCategory":"工程技术","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"ECONOMICS","Score":null,"Total":0}

引用次数: 0

Abstract

This paper presents the results of a behavioral study on consumers’ willingness-to-pay the extra for e-grocery deliveries based on crowd-shipping. The proposed methodology was tested for Ukraine, i.e., a developing country where the crowd-shipping services are under development conditions. The choice model was enhanced with two latent variables to account for the behavior complexity of the consumers who have not faced crowd-shipping services in the past. These variables were extracted through factor analysis to encompass pro-crowd-shipping and pro-commercial carrier attributes. The willingness-to-pay for e-grocery deliveries based on crowd-shipping and commercial carriers was estimated using hybrid choice modeling results. The findings indicate more than two times higher willingness-to-pay for saving delivery time for crowd-shipping compared to commercial carrier services. Discrete choice analysis of consumer-related attributes identified males with cons-crowd-shipping attitudes. Age-wise, consumers younger than 30 years exhibited pro-crowd-shipping behavior. The direct and cross elasticities have been estimated to evaluate the impacts of variation in service-specific attributes on the consumer’s behavior within e-groceries scope.

查看原文

微信好友朋友圈 QQ好友复制链接

本刊更多论文

消费者是否愿意为众包式电子购物支付额外费用？发展中经济体的混合选择分析

本文介绍了一项行为研究的结果，研究内容是消费者是否愿意为基于众包服务的电子杂货配送支付额外费用。所提出的方法在乌克兰进行了测试，乌克兰是一个发展中国家，其众包配送服务正处于发展阶段。在选择模型中加入了两个潜在变量，以考虑过去未使用过众包配送服务的消费者的行为复杂性。这些变量是通过因子分析提取的，包括支持众包运输和支持商业承运人的属性。使用混合选择建模结果估算了基于众包和商业承运商的电子杂货配送的支付意愿。研究结果表明，与商业承运商服务相比，为节省配送时间而选择众包配送服务的支付意愿要高出两倍多。通过对消费者相关属性的离散选择分析，确定了男性消费者的态度为 "反对"。从年龄上看，30 岁以下的消费者表现出支持众包运输的行为。对直接弹性和交叉弹性进行了估算，以评估电子购物范围内特定服务属性的变化对消费者行为的影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文去求助

来源期刊

Transportation Research Part A-Policy and Practice 工程技术-运输科技

CiteScore

13.20

自引率

7.80%

发文量

257

审稿时长

9.8 months

期刊介绍： Transportation Research: Part A contains papers of general interest in all passenger and freight transportation modes: policy analysis, formulation and evaluation; planning; interaction with the political, socioeconomic and physical environment; design, management and evaluation of transportation systems. Topics are approached from any discipline or perspective: economics, engineering, sociology, psychology, etc. Case studies, survey and expository papers are included, as are articles which contribute to unification of the field, or to an understanding of the comparative aspects of different systems. Papers which assess the scope for technological innovation within a social or political framework are also published. The journal is international, and places equal emphasis on the problems of industrialized and non-industrialized regions. Part A''s aims and scope are complementary to Transportation Research Part B: Methodological, Part C: Emerging Technologies and Part D: Transport and Environment. Part E: Logistics and Transportation Review. Part F: Traffic Psychology and Behaviour. The complete set forms the most cohesive and comprehensive reference of current research in transportation science.