The future of political marketing: New bridges and faster, more dangerous roads

IF 2.4 4区 管理学 Q3 BUSINESS International Journal of Market Research Pub Date : 2024-07-23 DOI:10.1177/14707853241264118
Bruce I. Newman
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政治营销的未来:新的桥梁和更快、更危险的道路
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来源期刊
CiteScore
6.00
自引率
6.70%
发文量
38
期刊介绍: The International Journal of Market Research is the essential professional aid for users and providers of market research. IJMR will help you to: KEEP abreast of cutting-edge developments APPLY new research approaches to your business UNDERSTAND new tools and techniques LEARN from the world’s leading research thinkers STAY at the forefront of your profession
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