{"title":"Branding in a Budding Industry: The Influence of Visual Cues on Consumer Behavior in the Cannabis Market","authors":"Juan Mundel, Tao Deng, Hyejin Kim","doi":"10.1080/15551393.2024.2382068","DOIUrl":null,"url":null,"abstract":"This study investigates the impact of visual branding cues on consumer responses in the cannabis market. Visual communication plays a critical role in shaping consumer behavior and perception. Howe...","PeriodicalId":43914,"journal":{"name":"Visual Communication Quarterly","volume":"94 1","pages":""},"PeriodicalIF":0.4000,"publicationDate":"2024-07-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Visual Communication Quarterly","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/15551393.2024.2382068","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"COMMUNICATION","Score":null,"Total":0}
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Abstract
This study investigates the impact of visual branding cues on consumer responses in the cannabis market. Visual communication plays a critical role in shaping consumer behavior and perception. Howe...
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