{"title":"Influence of Parents' Perceptions of Brand Recognition of Distance Online Education and Training","authors":"DongMei Xu","doi":"10.4018/ijicte.348961","DOIUrl":null,"url":null,"abstract":"With the rapid development of Internet technology, distance online education and training is becoming an important part of the education and training market. Based on the theory of perceived value, taking the distance online education and training platform as the research object, this paper establishes a sample database, analyzes the reliability, validity, correlation and regression of the data, obtains the main factors of parents' perceived service quality, and analyzes the relationship between parents' perceived service quality and satisfaction and willingness to act, so as to provide ideas for improving the brand awareness of distance online education and training. The research results provide theoretical data support for parents to perceive the brand recognition of distance online education and training.","PeriodicalId":55970,"journal":{"name":"International Journal of Information and Communication Technology Education","volume":null,"pages":null},"PeriodicalIF":1.5000,"publicationDate":"2024-07-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Information and Communication Technology Education","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.4018/ijicte.348961","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"EDUCATION & EDUCATIONAL RESEARCH","Score":null,"Total":0}
引用次数: 0
Abstract
With the rapid development of Internet technology, distance online education and training is becoming an important part of the education and training market. Based on the theory of perceived value, taking the distance online education and training platform as the research object, this paper establishes a sample database, analyzes the reliability, validity, correlation and regression of the data, obtains the main factors of parents' perceived service quality, and analyzes the relationship between parents' perceived service quality and satisfaction and willingness to act, so as to provide ideas for improving the brand awareness of distance online education and training. The research results provide theoretical data support for parents to perceive the brand recognition of distance online education and training.
期刊介绍：
IJICTE publishes contributions from all disciplines of information technology education. In particular, the journal supports multidisciplinary research in the following areas: •Acceptable use policies and fair use laws •Administrative applications of information technology education •Corporate information technology training •Data-driven decision making and strategic technology planning •Educational/ training software evaluation •Effective planning, marketing, management and leadership of technology education •Impact of technology in society and related equity issues
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