{"title":"Influence of Parents' Perceptions of Brand Recognition of Distance Online Education and Training","authors":"DongMei Xu","doi":"10.4018/ijicte.348961","DOIUrl":null,"url":null,"abstract":"With the rapid development of Internet technology, distance online education and training is becoming an important part of the education and training market. Based on the theory of perceived value, taking the distance online education and training platform as the research object, this paper establishes a sample database, analyzes the reliability, validity, correlation and regression of the data, obtains the main factors of parents' perceived service quality, and analyzes the relationship between parents' perceived service quality and satisfaction and willingness to act, so as to provide ideas for improving the brand awareness of distance online education and training. The research results provide theoretical data support for parents to perceive the brand recognition of distance online education and training.","PeriodicalId":1,"journal":{"name":"Accounts of Chemical Research","volume":" 93","pages":""},"PeriodicalIF":17.7000,"publicationDate":"2024-07-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Accounts of Chemical Research","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.4018/ijicte.348961","RegionNum":1,"RegionCategory":"化学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"CHEMISTRY, MULTIDISCIPLINARY","Score":null,"Total":0}
引用次数: 0
Abstract
With the rapid development of Internet technology, distance online education and training is becoming an important part of the education and training market. Based on the theory of perceived value, taking the distance online education and training platform as the research object, this paper establishes a sample database, analyzes the reliability, validity, correlation and regression of the data, obtains the main factors of parents' perceived service quality, and analyzes the relationship between parents' perceived service quality and satisfaction and willingness to act, so as to provide ideas for improving the brand awareness of distance online education and training. The research results provide theoretical data support for parents to perceive the brand recognition of distance online education and training.
期刊介绍：
Accounts of Chemical Research presents short, concise and critical articles offering easy-to-read overviews of basic research and applications in all areas of chemistry and biochemistry. These short reviews focus on research from the author’s own laboratory and are designed to teach the reader about a research project. In addition, Accounts of Chemical Research publishes commentaries that give an informed opinion on a current research problem. Special Issues online are devoted to a single topic of unusual activity and significance.
Accounts of Chemical Research replaces the traditional article abstract with an article "Conspectus." These entries synopsize the research affording the reader a closer look at the content and significance of an article. Through this provision of a more detailed description of the article contents, the Conspectus enhances the article's discoverability by search engines and the exposure for the research.
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