The Impact of Digitization on Sony and Its Music Development

Abstract

This paper discusses the influence of digitization on the development of Sony and its music. The digital revolution has changed the music industry, providing more access, distribution and consumption for music. For Sony, this is both an opportunity and a challenge. On the one hand, digitization has expanded Sony's global reach, made music spread more efficiently, and established connections with a wider audience. It also promotes the development of new music technologies and formats. However, it has also led to increased competition and the need to adapt to changing consumer behavior and market dynamics. Sony faces problems such as piracy, licensing and revenue models in the digital sector. However, digitization also opens up new avenues for innovation and growth. Sony can use the digital platform to interact with fans, explore new business models and discover emerging trends in music. By embracing digitization, Sony can continue to thrive and shape the future of music. Success factors, challenges and dilemmas in the development stage of the history of rise and fall. Innovation and competitive market share the prospect of future brand image.