Market Strategies and Development Analysis of Apple Inc

Abstract

Apple Inc. is one of the most successful multinationals and technological companies in the world. Its products especially the iPhone gained market shares worldwide not only because of their unique appearance and characteristics but also the cutting-edge technology application used on them. How can Apple stand in today’s market position can be explored comprehensively. This paper tries to find out the market situation of Apple through the analysis of Apple’s market and product development. Additionally, the potential advantages and disadvantages of Apple’s market strategies can also be figured out to demonstrate what contributes to Apple’s success. Apart from that the financial performance in different regions and the sales revenue from different products also be discussed to make some implications for both its competitors and Apple itself. Generally, it is obvious that although Apple has applied good market strategies, the difficulties and drawbacks it faces also negatively influence its development and financial performance.