Explosion Of Emerging Tourism Cities in China and The Inspirations for The Development of Tourism Industry in Fuzhou

Abstract

With the high popularity of travel, a large number of new "internet celebrity cities" have emerged one after another, becoming the new favorites of social media and sparking social discussions. It has also sparked a lot of thinking from city propaganda offices. This research studies the reasons for the popularity of emerging tourism cities, represented by Zibo and Harbin, in the post-pandemic era, as well as the marketing strategies behind them. By comparing the two cities, and analyzing the commonalities of IP marketing, internet checkpoint, destination image, and government actions, several necessary conditions for building a tourism city can be identified. Then, this paper analyzes the potential and shortcomings of the development of the tourism industry in Fuzhou and combines these conclusions with the actual situation of Fuzhou to draw inspiration for tourism in Fuzhou. Then, it proposes suggestions from the aspects of creating local characteristic IPs and comprehensively ensuring the satisfaction of tourists.