Communication, Climate Mitigation, and Behavior Change Interventions: Understanding Message Design and Digital Media Technologies

Abstract

Using the socio-ecological model of social and behavior change communication, our review highlights current trends in understanding message design factors and media technologies promoting proenvironment and climate mitigative behaviors. We explain that much of this research has focused on the individual level, and relatively few studies have been conducted at the interpersonal and community levels. With respect to changing communication ecology, we note the potential for research on the use of social media platforms to influence positive behavior changes and, conversely, the challenges of misinformation and its impact on behavior shifts. This area requires further investigation as these communication platforms transform and become increasingly relevant. Additionally, we need to explicate the long-term shifts and impacts of behavior change interventions as well as track behaviors over time. Overall, our review underscores the continued need for research across different geographical, sociopolitical, and technological contexts.