Wagner Júnior Ladeira, Weng Marc Lim, Rafael Teixeira, Tareq Rasul, Vinicius Antonio Machado Nardi, Fernando de Oliveira Santini, Debdutta Choudhury
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Abstract
This study examines the relationship between food safety risk perception (FSRP) and social similarity, utilizing eye-tracking to uncover how consumers process information on food labels. Central to...
期刊介绍：
From food promotion and advertising through new food product development and consumer behavior research, the Journal of Food Products Marketing provides timely, practical articles that keep food marketers on the cutting edge of their profession. The journal includes refereed research studies as well as opinions, guidelines, and speeches by practitioners that contribute to the better practice and understanding of food marketing. The journal provides a single forum for both food marketing academicians and food marketing practitioners.
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